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Showing posts with the label #UserExperience

App or Web App? The Real Difference That Impacts User Experience

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Have you ever wondered what is the difference between the app and the web app? You are not alone! Many people think they are the same thing. But they are not - and the option you choose can affect how users feel about your product. In this article we will explain the real difference in simple words. You will learn how each of them works, how they affect the user experience and how Easezen can help you choose the best for your business. What Is an App? An app, short for "mobile app," is something you download from the App Store or Google Play. It sits on your phone or tablet and runs like a regular program. Here are some examples of apps: Instagram WhatsApp Spotify TikTok Apps work well even when you’re offline (in many cases). They can use your phone’s camera, GPS, contacts, and more. What Is a Web App? A web app is a program you use in your browser, like Chrome, Safari, or Firefox. You don’t need to download it. Just open a link, and it works. Examples of web apps include: ...

AI & ML: The Future of Personalized Web Experiences

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Exploring the New Ways Technology Improves User Experience Have you ever visited a website you think you “know”? It may be that it showed you a product you liked or has changed the look to fit your style. This is not magic. AI (artificial intelligence) and Machine Learning (ML) are at work. These tools help websites better understand users and give them a personal experience. Let’s see how AI and ML go beyond simple tips to create web experiences that are just done for you. What Is User Personalization? User personalization means changing a website to fit what each visitor wants. In the past, websites gave the same content to everyone. Now, with AI and ML, websites can learn from your actions and show you things that matter most to you This makes the use of the web fast, easy and more fun. More Than Just Recommendations We all know when a website suggests a movie or product we might like. That is a basic type of personalization. But today, websites can do much more. AI now helps websit...