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Showing posts with the label #OnlineBusiness

UX + Marketing: Why They Work Better Together

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When you create something to use - such as a website or app - you want them to love it. You want them to come back, tell friends and maybe buy something. This is the place where UX and marketing comes. Let's learn how they work and why they are even better when working together.. What Is UX? UX stands for user experience. This means how a person feels when using a product or service. Think about the time when you went to a website and couldn't find what you were watching. It can be a long time to load the page. Maybe it was difficult to see the button. This is bad UX. Good UX means: The site is easy to use Everything is easy to find Design looks good You like to use it Good UX makes people happy. And happy people come back. What Is Marketing? Marketing is that a company tells people what they offer. This is about showing the right message to the right people at the right time. Marketing includes: Advertising on social media E -Mail to customers Cool video or blog Special sugge...

Why eCommerce Sites Are Easy Targets for Hackers & How to Secure Them

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Introduction E-commerce has revolutionized the way of running businesses. However, there is an increased risk of digital expansion - cyberattack. Online stores are the main targets for hackers as they handle large amounts of sensitive data. Without proper security measures, businesses risk financial losses, reputational damage and legal consequences.  So why are e -commerce sites unsafe, and how can you protect your online store from cyber threats? Let's dive Why Hackers Target eCommerce Sites 1. Valuable Customer Data eCommerce platforms store sensitive data, which include credit card details, personal and login information.  Hackers take advantage of weak security measures to steal and sell this data on the dark web. 2. High Transaction Volume Continuous payment operations allow cybercriminals to perform card skimming and payment fraud activities that result in financial data theft. Businesses cannot react in time to unauthorized transactions when they do not monitor their s...