AI & ML: The Future of Personalized Web Experiences
Exploring the New Ways Technology Improves User Experience Have you ever visited a website you think you “know”? It may be that it showed you a product you liked or has changed the look to fit your style. This is not magic. AI (artificial intelligence) and Machine Learning (ML) are at work. These tools help websites better understand users and give them a personal experience. Let’s see how AI and ML go beyond simple tips to create web experiences that are just done for you. What Is User Personalization? User personalization means changing a website to fit what each visitor wants. In the past, websites gave the same content to everyone. Now, with AI and ML, websites can learn from your actions and show you things that matter most to you This makes the use of the web fast, easy and more fun. More Than Just Recommendations We all know when a website suggests a movie or product we might like. That is a basic type of personalization. But today, websites can do much more. AI now helps websit...